Great article, what do you consider a good conversion rate for FB ads? I’m trying to drive traffic to my e-commerce site and it’s currently sitting at 1.5-2%, thanks
It really depends on your revenue goals, margins, etc.
Every industry is different and things like conversion rate can vary widely due to a number of factors (product quality, delivery, retention, branding, the list goes on...).
If you want a general baseline, here's an article from Wordstream with 2021 Facebook ad benchmarks (updated yearly):
Awesome thanks for the reply, I’m selling beauty products so CTR of 1.5% seems pretty good… shame my landing page must suck then, now I know what To work on. Thanks again
Late reply here, but I’ve worked in the beauty space and felt like I need to respond here.
Metrics like ctr, cpc, cpm, etc… are supportive/secondary metrics to me.
If you’re seeing good results with ctr numbers like this, you should be okay.
Metrics like roi (obvi), aov and ltv are important things to look at here. If you have low ctr, but high aov and ltv, ctr doesn’t really matter.
Doesn’t mean ctr isn’t important, you should always work to improve this… but In the end roi (at your goal, always shoot for volume)/aov/ltv save the day.
Great article, what do you consider a good conversion rate for FB ads? I’m trying to drive traffic to my e-commerce site and it’s currently sitting at 1.5-2%, thanks
It really depends on your revenue goals, margins, etc.
Every industry is different and things like conversion rate can vary widely due to a number of factors (product quality, delivery, retention, branding, the list goes on...).
If you want a general baseline, here's an article from Wordstream with 2021 Facebook ad benchmarks (updated yearly):
https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks
Awesome thanks for the reply, I’m selling beauty products so CTR of 1.5% seems pretty good… shame my landing page must suck then, now I know what To work on. Thanks again
Late reply here, but I’ve worked in the beauty space and felt like I need to respond here.
Metrics like ctr, cpc, cpm, etc… are supportive/secondary metrics to me.
If you’re seeing good results with ctr numbers like this, you should be okay.
Metrics like roi (obvi), aov and ltv are important things to look at here. If you have low ctr, but high aov and ltv, ctr doesn’t really matter.
Doesn’t mean ctr isn’t important, you should always work to improve this… but In the end roi (at your goal, always shoot for volume)/aov/ltv save the day.